Global icon Dua Lipa is taking the classic PUMA Speedcat for a road-trip-style ride in PUMA’s latest campaign — and the result is all adrenaline, attitude and style.
The campaign sees Dua Lipa lacing up her Speedcats and chasing powerlines toward distant mountains. In the “Red” Speedcat and bold black racing-inspired gear, she turns the open road into a performance: a wild, unapologetic race through desert nightscapes before slowing down at a roadside motel under the stars.
Her journey captures the spirit of freedom, unpredictability and bold exploration — a perfect match for the Speedcat’s legacy. What once was a performance sneaker born from motorsport is now being redefined as a symbol of self-expression and street-style rebellion for a new generation.
The Speedcat made its 25-year-anniversary comeback in summer 2024, and thanks to campaigns like this, it’s earning serious resale hype and cultural cred all over again. Quick sell-outs and celebrity co-signs mean the sneaker is no longer just racewear — it’s a fashion statement.
The Speedcat will be available in the classic “Red” and “Black,” plus a new “Pink Blush” version.
If you’re looking for a sneaker that blends heritage, motorsport roots and street-ready style — the PUMA Speedcat just made its comeback in style.
